athena mercury
new age couture
OUR MOTIVATION
Our purpose lies in shining a spotlight on what defines womanhood within our society, and how we can go about empowering ourselves, how we can successfully rise from the ashes as self-assured individuals with agency of our own. Helping each other through the trials and tribulations we as Women face by just existing.
WE'RE NOT OKAY
There's such a broad spectrum of arbitrary scenarios women deal with. This has us asking these questions:
How much progress woman have truthfully made over the past 100 years?
We may have made a lot of progress as Women, for example, gaining the vote, me too movement, women in politics. But how much progress have we really made?
Do women own the rights to their minds, subconscious and bodies or does society?
DIRECT DONATIONS
10% of all purchases are DIRECTLY DONATED TO AID THE CAUSE.Through direct charity work we can actively work towards a better world for Woman. With the help of Action Aid, we donate 5% of all purchases/commissions to women in need in third world countries. This provides urgent help for issues including domestic abuse, child marriage and FGM. With the remaining 5% of all purchases donated to REFUGE - for women and children against domestic violence. Helping vulnerable women within the UK, whilst championing improvements in the safety and control women possess in their day to day lives.
FULL TRANSPARENCY
As a brand we aim to create a community of trusting women that can grow together, we understand the importance of transparency when it comes to the percentage of contributions you give to help aid women's charities.
We aim to praise this generosity, so, with each purchase you will receive evidence of your contribution to the cause. Showing how much you donated to each charity, combined with empowering quotes.
- EDUCATING
- ACTIVISM - A PLATFORM TO UNITE WOMEN
- ENVIRONMENTAL AWARENESS & PRODUCT QUALITY
- SOCIAL SUSTAINABILITY
At ATHENA MERCURY we work alongside like-minded artists to creatively express our views as women living in an archaic society.
In collaboration with artist CHECKERWOMAN, we create empowering female art and clear evidence of the amount and destination of your donations. Allowing full transparency.
In collaborating with artist CHECKERWOMAN, we create one-of-a-kind accessories, displaying a mix of feminist literature and art. Sharing power, love, and knowledge between women, helping us become the best versions of ourselves, never denying ourselves the self-love we all deserve.
JOIN THE CONVERSATION - ACTIVISM & CAMPAIGNING
THE MONTHLY MEETINGS: VOICING WOMEN'S FEELINGS
We believe that real change comes when people gather and share their points of view. Join us at our monthly meetings. Details are posted here.