athena mercury
new age couture
WHO ARE WE?
Statements About Society
As a brand ATHENA MERCURY embodies outlandish, lavish couture and ready to wear fashion. Acting as a platform that aims to empower and sexualise women, through challenging the plethora of barriers and stereotypes surrounding femininity and gender. Mercury's one off made to measure pieces are constructed in London with love and motivated by women's rights. Combining design and activism, to encourage women to come together and grow together.
Working towards addressing all global or political issues surrounding the definition of 'WOMAN'. These Conceptual couture pieces provoke necessary discussions surrounding what it means to be a woman in our society, aiding awareness and progress within the movement. As a brand, we pride ourselves in highlighting global political and social issues through the art of fashion.
With each collection offering ready-to-wear and one-of-a-kind couture garments to adorn your personal definition of femininity. Encouraging you to express every facet of your gender identity and create your own personal agency. ATHENA MERCURY'S pieces are available to rent, purchase or bring your creative vision to life through our commission work. This included a design consultation and fit sessions running up to the final finished product.
COALITION OF WOMEN
As a brand we are commitment to social sustainability. This includes our profit percentage charity work, activism and provoking new ways of thinking.
ATHENA MERCURY recognises women are individually strong and even stronger together. We celebrate uniting every kind of women. Join us and take part in the campaigns organised by Action Aid and Refuge, alongside many others, and become part of the new age equality network.